Duplicate this page for each creator. Replace the bracketed fields, remove unused sections, and share only the finished creator-facing brief.
Brand and product: [Name, product link, and a one-sentence explanation]
Creator and contact: [Creator name; brand contact and preferred channel]
Campaign goal: [One outcome, such as qualified product-page visits]
Audience: [Who the video should help and the problem they recognize]
Success measure: [Metric, measurement window, and who supplies the result]
One message to remember: [A single clear takeaway]
Product truth: [What you can demonstrate or support with evidence]
Optional hook directions: [Two or three approaches, not a word-for-word script]
References: [Links and the specific pacing, framing, or idea you like]
Creator freedom: [What they can choose: hook, language, setting, style]