<aside>
✳️
Built by viral.app. viral.app helps brands and agencies track creator videos across social platforms, run campaigns, and manage performance-based creator payouts. This template is free to use and works without a viral.app account.
</aside>
Launch a small Canvas UGC pilot with clear account responsibilities, creator terms and a review rhythm. This kit gives brands and agencies a program brief, creator roster and practical launch checklist.
Canvas UGC means creators running brand-dedicated social accounts and publishing content for that brand. Compensation may combine fixed, per-post and performance pay. The brand relationship should be clear; a dedicated account should not pretend to be an independent customer.
Start here
- Duplicate this page. Fill in the pilot brief and choose one decision owner.
- Add creators to Pilot roster using START HERE — blank creator.
- Assign owners and real dates in Launch checklist. The day offsets are an illustrative sequence, not a mandatory platform warm-up routine.
- Start publishing only after the pre-launch gates are complete. Review the pilot before expanding.
Examples and dates relative to launch are planning aids. No earning, reach or acquisition outcome is guaranteed. This template works without paid tools.
Write the pilot brief
- Product and audience: [one product, one audience, one relevant use situation]
- Pilot owner: [person who can resolve approvals and payment questions]
- Market, language and platforms: [choose the scope you can support]
- Pilot period: [launch, final publication date, measurement cutoff]
- Learning goal: [e.g. which product demonstration generates qualified interest]
- Creator count and sustainable cadence: [agree with creators; define what counts as a post]
- Primary metric: [metric, source and observation window]
- Business check: [tracked visits, trial starts or another measurable result; state attribution limits]
- Budget and compensation: [link the agreed plan, rates, eligibility window and caps]