UGC Script & Hook Testing Planner

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Built by viral.app. viral.app helps brands and agencies track creator videos across social platforms, run campaigns, and manage performance-based creator payouts. This template is free to use and works without a viral.app account.

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Plan a UGC script, write distinct opening hooks, and record what you learn from each test. Use it for TikTok, Reels or Shorts, with a separate comparison for each platform.

Start here

Duplicate this page into your workspace. In Scripts & tests, duplicate START HERE — blank variant once per hook, rename it, and uncheck Starter so it appears in Working variants.
Give related variants the same Test ID. Write the hypothesis and choose a primary metric before filming.
Keep the body, offer and CTA consistent. For organic posts, compare observations taken at the same post age. For paid split tests, use the experiment's reporting window and conclusion. Record what you will test next.

Example rows are fictional. Keep them as a guide or remove them from your copy. The database stores manual observations; it does not publish posts, fetch analytics or run an experiment.

Build your UGC script

A useful UGC script gives the viewer a reason to watch, shows the product doing something relevant, supports its claim, and ends with one clear next step. Start with the situation your viewer recognises.

Beat	Write this	Film this
Opening	One specific problem, question or visible result	The action or object that makes the opening clear without sound
Context	Who this helps and when	A real use situation, without a long introduction
Demonstration	Explain the smallest useful action	The actual product flow; make text readable
Proof	Only a claim you can support	The source, screen or honest first-hand experience
Next step	One relevant action	The same action on screen

TikTok's creative guidance uses a hook, body and close structure. Treat that as a starting point, then adapt it to the audience and placement. Source: TikTok.

Hook prompts to adapt

Recognisable problem: “If [specific task] keeps taking you [real effort], try this.”
Show first: Start with the product doing the job, then explain the step.
Question: “How do you [job] when [constraint]?”
Personal observation: “I used [feature] for [real situation]. Here’s what happened.”
Comparison: Show two honest approaches to the same task. Keep conditions fair.

These are prompts, not claims to copy unchanged. Do not invent a customer story, result, testimonial or product capability.

Start here

Build your UGC script

Hook prompts to adapt

Design the hook test