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Built by viral.app. Turn your campaign idea into clear creator deliverables.

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Free to use. No viral.app account required.

Start here

1. Duplicate this page into your workspace.
2. Open the blank creator brief, or adapt a worked example below.
3. Agree the deliverables and approval criteria with your creator.

A brief the creator can use

An influencer brief sets the campaign goal, content requirements, deliverables, and review process. This version is designed for short-form video on TikTok, Instagram Reels, and YouTube Shorts.

Set the boundaries; leave room for the idea. Label requirements as mandatory or optional. Give the creator space to choose their hook, wording, and filming style unless the campaign needs a specific approach.

Two kinds of delivery: creator-posted content needs a publishing date and live URL; content delivered to your brand needs an asset link and approved usage terms. Do not treat those as the same commitment.

Before you send

• [ ] The goal and audience are specific.
• [ ] Product claims have supporting evidence or are removed.
• [ ] Format, quantity, due dates, and review owner are agreed.
• [ ] Fees, revisions, usage rights, and disclosure requirements are confirmed separately.
• [ ] Mandatory requirements are easy to spot; references are inspiration, not scripts to copy.
• [ ] The creator-facing page contains no internal budget notes or other creators’ details.

Briefs and examples

Open a page below. Duplicate the blank brief for each creator, or adapt a fictional example. Replace every bracketed field before sending.

Blank creator brief